real estate business recruiting franchise

Gaining Momentum: HomeSmart Real Estate Momentum in Northeast Ohio

Since technology is evolving, there’s new momentum taking place within the real estate industry. And while some brokerages can’t keep up, others flourish with the updated software ...

February 05, 2019
real estate industry real estate business Lead Generation Podcast

Text for Success: Smart Ways Real Estate Agents Can Leverage Smartphones

Two statistics underlie why text messaging has become so important for real estate success. First, 89 percent of Americans always have a smartphone within arm’s reach. Second, 98 p...

January 17, 2019
real estate industry real estate business

Lookin’ Good: Why Photos Can Make or Break Your Listings

National Association of Realtors (NAR) research found that 87 percent of homebuyers found digital photographs “very useful” when learning about a property. As an agent, you need to...

January 15, 2019
real estate industry real estate business

How Real Estate Agents Can Use Social Media to Stage a Successful Open House

National Association of Realtor (NAR) statistics show that 51 percent of buyers found the home they eventually purchased via the internet. In contrast, just 7 percent found theirs ...

January 10, 2019
real estate industry real estate business

How Real Estate Agents Can Keep Their Businesses Rolling Along During the Winter Months

Conventional real estate wisdom says winter is the worst season for agents. In theory, fewer people are selling their homes or looking to buy, even in regions where Jack Frost isn’...

real estate industry real estate business

5 Tips for Staging Successful Broker Tours

In a hot real estate market, just listing a home can lead to buyers and their agents rushing to learn more about the property. But for cooler markets, any boost you can get to succ...

January 03, 2019
real estate industry real estate business

The Importance of Drafting a Real Estate Team Agreement

Real estate teams are becoming more popular, as evidenced by a recent survey from the National Association of Realtors. Great teams feature a collection of individuals bringing the...

real estate business Marketing webinar

Why You Need a Business Plan for Your Real Estate Business

The secret to most successful businesses starts with a great idea, motivation and a business plan. But if you’re thinking about avoiding that often-dreaded third element, you may w...

December 18, 2018

What The Modern Agent Wants: HomeSmart Genesis

HomeSmart Genesis, the newest HomeSmart franchise in West Michigan, is the first true 100% model in Ottawa and Kent Counties. HomeSmart Genesis broker/owner Kase Knochenhauer broug...

December 13, 2018
brokerage office real estate business franchise

The Super 6 of HomeSmart Premier Realty

While there are many factors that determine the recipe for success of a real estate brokerage, leadership is a key ingredient. Most brokerages out there are lead by a single entrep...

December 12, 2018
real estate industry real estate business

7 Expenses That New Real Estate Agents Must Consider

According to a National Association of Realtors (NAR) report, at least a quarter of agents spend between $500-$2,000 a year on technology. That number is impressive, but here’s the...

December 11, 2018
real estate industry real estate business

9 Holiday Ideas: Ways new real estate agents can make the holidays pay off

New real estate agents are often warned that the holiday season is a dead time for their profession. Our reply to this prevailing theory: Bah humbug! The holidays may not bring the...

December 04, 2018