--- title: Blog - HomeSmart | Jen Ross --- [![HomeSmart](https://blog.homesmart.com/hubfs/homesmart_blog_2020/homesmart-logo.png "HomeSmart")](https://homesmart.com/) - [Home](https://homesmart.com/) - [About Us](https://homesmart.com/about-us/) - [Buyers](https://homesmart.com/buyers/) - [Sellers](https://homesmart.com/sellers/) - [Blog](https://blog.homesmart.com/) - [Contact Us](https://homesmart.com/join-us/contact-us/) - [JOIN](https://join.homesmart.com/) ### Jen Ross ### Posts by Jen Ross : [real estate business](https://blog.homesmart.com/topic/real-estate-business) [Marketing](https://blog.homesmart.com/topic/marketing) [webinar](https://blog.homesmart.com/topic/webinar) ## [Why You Need a Business Plan for Your Real Estate Business](https://blog.homesmart.com/why-you-need-a-businses-plan-for-your-real-estate-business) The secret to most successful businesses starts with a great idea, motivation and a business plan. But if you’re thinking about avoiding that often-dreaded third element, you may w... [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) December 18, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/why-you-need-a-businses-plan-for-your-real-estate-business) [facebook](https://blog.homesmart.com/topic/facebook) [instagram](https://blog.homesmart.com/topic/instagram) [linkedin](https://blog.homesmart.com/topic/linkedin) [trends](https://blog.homesmart.com/topic/trends) [twitter](https://blog.homesmart.com/topic/twitter) [Social Media](https://blog.homesmart.com/topic/social-media) [Marketing](https://blog.homesmart.com/topic/marketing) [webinar](https://blog.homesmart.com/topic/webinar) [Communication](https://blog.homesmart.com/topic/communication) ## [Pay Attention to Tone & Frequency In Your Social Media Marketing](https://blog.homesmart.com/pay-attention-to-tone-frequency-in-your-social-media-marketing) Pay Attention to Tone & Frequency In Your Social Media Marketing [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) November 06, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/pay-attention-to-tone-frequency-in-your-social-media-marketing) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [webinar](https://blog.homesmart.com/topic/webinar) [Finances](https://blog.homesmart.com/topic/finances) ## [Common Financial Mistakes Real Estate Agents Make That Affect Profit](https://blog.homesmart.com/common-financial-mistakes-real-estate-agents-make-that-affect-profit) Common Financial Mistakes Real Estate Agents Make That Affect Profit When you made the decision to become a real estate agent, being your own boss and setting your own schedule wer... [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) November 01, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/common-financial-mistakes-real-estate-agents-make-that-affect-profit) [Leads](https://blog.homesmart.com/topic/leads) [Lead Generation](https://blog.homesmart.com/topic/lead-generation) [webinar](https://blog.homesmart.com/topic/webinar) ## [Relationships Rule: Building Leads Through Conversation](https://blog.homesmart.com/relationships-rule-building-leads-through-conversation) Relationships Rule: Building Leads Through Conversation The secret to a long, successful real estate business isn’t through how many posts you publish on your social media page or ... [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) October 24, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/relationships-rule-building-leads-through-conversation) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [Social Media](https://blog.homesmart.com/topic/social-media) [Marketing](https://blog.homesmart.com/topic/marketing) [Lead Generation](https://blog.homesmart.com/topic/lead-generation) [webinar](https://blog.homesmart.com/topic/webinar) ## [Make Your Real Estate Business A Social Media Success With These 3 Rules.](https://blog.homesmart.com/make-your-real-estate-business-a-social-media-success-with-these-3-rules) Make Your Real Estate Business A Social Media Success With These 3 Rules. [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) September 14, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/make-your-real-estate-business-a-social-media-success-with-these-3-rules) [Real Estate](https://blog.homesmart.com/topic/real-estate) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [Lead Generation](https://blog.homesmart.com/topic/lead-generation) [For Sale By Owner](https://blog.homesmart.com/topic/for-sale-by-owner) ## [Converting FSBOs in Your Future? Prepare Yourself First.](https://blog.homesmart.com/converting-fsbos-in-your-future-prepare-yourself-first) Not every homeowner wants to use an agent to sell their home. When this happens, they list it as “For Sale By Owner”, more familiarly referenced as a “FSBO”. As agents, we know we ... [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) July 17, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/converting-fsbos-in-your-future-prepare-yourself-first) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [Marketing](https://blog.homesmart.com/topic/marketing) [Holding an Open House](https://blog.homesmart.com/topic/holding-an-open-house) ## [The Art of Holding an Open House](https://blog.homesmart.com/the-art-of-holding-an-open-house) With the summer housing market in full-swing, it's time to ramp up your marketing efforts to get your clients' homes sold. In addition to your traditional marketing and lead-genera... [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) July 02, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/the-art-of-holding-an-open-house) [Real Estate](https://blog.homesmart.com/topic/real-estate) [growth](https://blog.homesmart.com/topic/growth) [home selling](https://blog.homesmart.com/topic/home-selling) [Marketing & Technology](https://blog.homesmart.com/topic/marketing-technology) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [trends](https://blog.homesmart.com/topic/trends) ## [Getting nowhere with text? Try video to reach consumers.](https://blog.homesmart.com/getting-nowhere-with-text-try-video-to-reach-consumers) As marketing trends ebb and flow, there’s one constant that never changes with the tide: the challenge of breaking through communication clutter. [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) June 12, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/getting-nowhere-with-text-try-video-to-reach-consumers) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [real estate industry](https://blog.homesmart.com/topic/real-estate-industry) [Buyers & Sellers](https://blog.homesmart.com/topic/buyers-sellers) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [trends](https://blog.homesmart.com/topic/trends) ## [On-Demand Consumers: Who They Are, What They Want and How To Meet Their Needs.](https://blog.homesmart.com/on-demand-consumer-who-they-are-what-they-want-how-to-meet-their-needs) [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) May 22, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/on-demand-consumer-who-they-are-what-they-want-how-to-meet-their-needs) [real estate industry](https://blog.homesmart.com/topic/real-estate-industry) [Industry Perspectives](https://blog.homesmart.com/topic/industry-perspectives) [real estate business](https://blog.homesmart.com/topic/real-estate-business) ## [Real Estate Teams Are the Future](https://blog.homesmart.com/real-estate-teams-are-the-future) For top-performing individual real estate agents looking to take their businesses to the next level, nothing beats a team. [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) April 05, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/real-estate-teams-are-the-future) [Industry Perspectives](https://blog.homesmart.com/topic/industry-perspectives) [Training & Education](https://blog.homesmart.com/topic/training-education) ## [How Much Do You Earn Per Real Estate Hour?](https://blog.homesmart.com/homesmart/how-much-earn-per-real-estate-hour) \[INFOGRAPHIC\] [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) February 07, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/homesmart/how-much-earn-per-real-estate-hour) [Marketing & Technology](https://blog.homesmart.com/topic/marketing-technology) ## [SmartListing: An Optimized Yard Sign Delivers More Value to Our Agents](https://blog.homesmart.com/homesmart/smartlisting-optimized-yard-sign-delivers-value-agents) [By Jen Ross on](https://blog.homesmart.com/author/jen-ross) January 25, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/homesmart/smartlisting-optimized-yard-sign-delivers-value-agents) - [![prev](https://blog.homesmart.com/hubfs/homesmart_blog_2020/prev-arrow.png)](https://blog.homesmart.com/author/jen-ross/page/0) - [![next](https://blog.homesmart.com/hubfs/homesmart_blog_2020/next-arrow.png)](https://blog.homesmart.com/author/jen-ross/page/2) - - - - ### Popular Tags - [real estate business (56)](https://blog.homesmart.com/tag/real-estate-business) - [Industry Perspectives (55)](https://blog.homesmart.com/tag/industry-perspectives) - [Real Estate (50)](https://blog.homesmart.com/tag/real-estate) - [real estate industry (46)](https://blog.homesmart.com/tag/real-estate-industry) - [real estate agent (43)](https://blog.homesmart.com/tag/real-estate-agent) ![Watch Now](https://blog.homesmart.com/hubfs/homesmart_blog_2020/__ads.png "Watch Now") ### Trending Posts [100% Commission: Breaking Down the Benefits](https://blog.homesmart.com/100-commission-breaking-down-the-benefits) Mar 07, 2023 [Real Estate](https://blog.homesmart.com/topic/real-estate) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [Buyers & Sellers](https://blog.homesmart.com/topic/buyers-sellers) [Holding an Open House](https://blog.homesmart.com/topic/holding-an-open-house) [The Yummy Guide to Open House Refreshments](https://blog.homesmart.com/the-yummy-guide-to-open-house-refreshments) Jun 18, 2019 [real estate industry](https://blog.homesmart.com/topic/real-estate-industry) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [5 Tips for Staging Successful Broker Tours](https://blog.homesmart.com/5-tips-for-staging-successful-broker-tours) Jan 03, 2019 ## Join Our Newsletter Join with your email address to receive weekly updates! ### Subscribe Here! ![HomeSmart](https://blog.homesmart.com/hubfs/homesmart_blog_2020/homesmart-white-logo.png "HomeSmart") Whether it’s your first time buying a home or your tenth, put one of the biggest investments of your life in the hands of a professional #### Contact Us HomeSmart Corporate: 602.230.7600 8388 E Hartford Dr, Ste 100 | Scottsdale, AZ 85255 - - #### Quick Contact ##### FILL OUT THE FORM EBLOW - [Home](https://homesmart.com/) - [About Us](https://homesmart.com/about-us/) - [Buyers](https://homesmart.com/buyers/) - [Sellers](https://homesmart.com/sellers/) - [Find A Home](https://homesmart.com/homesearch/) - [Find An Agent](https://homesmart.com/real-estate-agents) - [Find An Office](https://homesmart.com/real-estate-offices) Copyright HomeSmart International 2020 - All Rights Reserved - [Accessibility](https://homesmart.com/accessibility/) - [Terms & Conditions](https://homesmart.com/privacy-policy/)