Tori Sokol

Posts by Tori Sokol :

real estate business recruiting franchise

Gaining Momentum: HomeSmart Real Estate Momentum in Northeast Ohio

Since technology is evolving, there’s new momentum taking place within the real estate industry. And while some brokerages can’t keep up, others flourish with the updated software ...

February 05, 2019

What The Modern Agent Wants: HomeSmart Genesis

HomeSmart Genesis, the newest HomeSmart franchise in West Michigan, is the first true 100% model in Ottawa and Kent Counties. HomeSmart Genesis broker/owner Kase Knochenhauer broug...

December 13, 2018
brokerage office real estate business franchise

The Super 6 of HomeSmart Premier Realty

While there are many factors that determine the recipe for success of a real estate brokerage, leadership is a key ingredient. Most brokerages out there are lead by a single entrep...

December 12, 2018
real estate industry real estate business

9 Holiday Ideas: Ways new real estate agents can make the holidays pay off

New real estate agents are often warned that the holiday season is a dead time for their profession. Our reply to this prevailing theory: Bah humbug! The holidays may not bring the...

December 04, 2018
Social Media Marketing

Connecting With Clients Through Video Marketing

Video marketing is one of the hottest and fastest growing trends in social media today. Real estate is still a people-to-people business, but with more and more people doing parts ...

October 04, 2018
real estate agent agents Marketing Lead Generation Podcast

Send a text. Make more money.

Did you know that reaching out to leads through text can help you bring in more business? Texting is an easier way for potential clients to communicate with you. Let’s be real… no ...

real estate agent agents Social Media Marketing Podcast

How To Create A Trustworthy Brand on Social Media

Homebuyers and sellers -- looking for an agent they trust -- are taking to social media to do their research. They’re looking you up and finding your profiles, so you better have a...

agents Training & Education

Time to "Up" Your Training Game

Brokers have the power to change their agent’s mentality from thinking like a REALTOR® to thinking like a business owner through hands-on training. A successful training program at...

real estate agent real estate industry agents residential

Your Safety and the Future of Big Data

Personal safety is at the forefront of people's’ minds today-- especially real estate agents. The job of a residential real estate agent includes meeting with strangers, often alon...

buyers Buyers & Sellers home buying

Don't Sweat It... What Buyers Need to Consider in a Hot Market

Summer is a prime time for homebuyers to set sights on a new home, as children are between school years and families of both buyers and sellers have the time to make a move. Becaus...

listing real estate industry Buyers & Sellers home selling

What Sellers Need to Consider in a Hot Market

Depending on the market, there are many factors that play into the best time of year to sell a home. But nationally, summer is the time to do it. During the summer months we’ve got...

real estate business trends Social Media

10 Convincing Stats That Will Have You Using Video In Your Marketing

Video is quickly becoming one of the most important marketing tools for business owners to use, real estate agents included. To ensure you don’t fall behind the trend, we have comp...