real estate agent real estate industry agents

Drive Away with All of Your Commission... and a New Car

Agents come to HomeSmart knowing they’ll take home 100 percent of their commission, but many don’t expect to get a fancy car out of it, too! Sean Conrad of HomeSmart Premier Living...

listing real estate agent real estate industry home selling

How to Have Your Best Listing Appointment Yet

Within the first seven seconds of meeting you, a seller will have a solid impression of who you are. While your listing appointments will hopefully last longer than seven seconds, ...

real estate agent real estate industry

Pets Are The New Real Estate Buyers

When you think of the reasons that your clients choose to buy a home, what comes to mind? Maybe they buy because they want more living space, want to build equity or for family rea...

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After a Real Estate Open House, What to Do with Those Sign-ups

The most important part of a real estate open house isn’t necessarily the staging of the home or how good a host you are or how well your refreshments are liked. Those are importan...

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Spark Imagination: How to Get Buyers to See Potential During an Open House

A visitor comes through the doors of your open house, and the clock starts ticking …

real estate agent real estate industry Marketing Lead Generation

How to Pick the Perfect Real Estate Farm

Farming is not just growing crops in a field. In real estate, farming means growing your business by marketing yourself to a specific area, or farm. A farm can be any geographic or...

real estate agent real estate industry Marketing

Stay Hot in the Summer Market with These 6 Marketing Ideas

Summer is hot, and not just in terms of weather. Many agents know that summertime is also a hot season in real estate. Kids are out of school, families spend more time together, th...

real estate industry Marketing & Technology

Top Video Marketing Hacks to Grow Your Real Estate Business

Inman’s research on real estate marketing is clear: Video is great for business. Consider these numbers:

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Approaching Buyers During an Open House

An open house is a little like an audition—you show off a home with the hope that visitors will see something they like and want to learn more about the property. And, as in any au...

listing real estate industry Holding an Open House

The Importance of a Real Estate Open House and Working with Sellers to Prepare for the Big Day

Even though home buyers and casual prospects search the internet for information on properties for sale, 52 percent of respondents to a National Association of Realtors (NAR) surve...

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How to Stage the Perfect Real Estate Open House

Top listing agents all have one thing in common and one best kept secret — amazing Open Houses. So what is the recipe for a perfect real estate open house? One that results in some...

real estate industry real estate business

Top Hacks to Convert Real Estate Leads

So many leads, so few conversions—a challenge even successful real estate agents contend with. The numbers vary from source to source, but real estate agents convert, on average, a...