Since technology is evolving, there’s new momentum taking place within the real estate industry. And while some brokerages can’t keep up, others flourish with the updated software ...
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HomeSmart Genesis, the newest HomeSmart franchise in West Michigan, is the first true 100% model in Ottawa and Kent Counties. HomeSmart Genesis broker/owner Kase Knochenhauer broug...
While there are many factors that determine the recipe for success of a real estate brokerage, leadership is a key ingredient. Most brokerages out there are lead by a single entrep...
New real estate agents are often warned that the holiday season is a dead time for their profession. Our reply to this prevailing theory: Bah humbug! The holidays may not bring the...
Video marketing is one of the hottest and fastest growing trends in social media today. Real estate is still a people-to-people business, but with more and more people doing parts ...
Did you know that reaching out to leads through text can help you bring in more business? Texting is an easier way for potential clients to communicate with you. Let’s be real… no ...
Homebuyers and sellers -- looking for an agent they trust -- are taking to social media to do their research. They’re looking you up and finding your profiles, so you better have a...
Brokers have the power to change their agent’s mentality from thinking like a REALTOR® to thinking like a business owner through hands-on training. A successful training program at...
Personal safety is at the forefront of people's’ minds today-- especially real estate agents. The job of a residential real estate agent includes meeting with strangers, often alon...
Summer is a prime time for homebuyers to set sights on a new home, as children are between school years and families of both buyers and sellers have the time to make a move. Becaus...
Depending on the market, there are many factors that play into the best time of year to sell a home. But nationally, summer is the time to do it. During the summer months we’ve got...
Video is quickly becoming one of the most important marketing tools for business owners to use, real estate agents included. To ensure you don’t fall behind the trend, we have comp...
