--- title: Blog - HomeSmart | Tori Sokol --- [![HomeSmart](https://blog.homesmart.com/hubfs/homesmart_blog_2020/homesmart-logo.png "HomeSmart")](https://homesmart.com/) - [Home](https://homesmart.com/) - [About Us](https://homesmart.com/about-us/) - [Buyers](https://homesmart.com/buyers/) - [Sellers](https://homesmart.com/sellers/) - [Blog](https://blog.homesmart.com/) - [Contact Us](https://homesmart.com/join-us/contact-us/) - [JOIN](https://join.homesmart.com/) ### Tori Sokol ### Posts by Tori Sokol : [real estate business](https://blog.homesmart.com/topic/real-estate-business) [recruiting](https://blog.homesmart.com/topic/recruiting) [franchise](https://blog.homesmart.com/topic/franchise) ## [Gaining Momentum: HomeSmart Real Estate Momentum in Northeast Ohio](https://blog.homesmart.com/gaining-momentum-homesmart-real-estate-momentum-in-northeast-ohio) Since technology is evolving, there’s new momentum taking place within the real estate industry. And while some brokerages can’t keep up, others flourish with the updated software ... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) February 05, 2019 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/gaining-momentum-homesmart-real-estate-momentum-in-northeast-ohio) ## [What The Modern Agent Wants: HomeSmart Genesis](https://blog.homesmart.com/what-the-modern-agent-wants-homesmart-genesis) HomeSmart Genesis, the newest HomeSmart franchise in West Michigan, is the first true 100% model in Ottawa and Kent Counties. HomeSmart Genesis broker/owner Kase Knochenhauer broug... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) December 13, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/what-the-modern-agent-wants-homesmart-genesis) [brokerage office](https://blog.homesmart.com/topic/brokerage-office) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [franchise](https://blog.homesmart.com/topic/franchise) ## [The Super 6 of HomeSmart Premier Realty](https://blog.homesmart.com/the-super-6-of-homesmart-premier-realty) While there are many factors that determine the recipe for success of a real estate brokerage, leadership is a key ingredient. Most brokerages out there are lead by a single entrep... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) December 12, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/the-super-6-of-homesmart-premier-realty) [real estate industry](https://blog.homesmart.com/topic/real-estate-industry) [real estate business](https://blog.homesmart.com/topic/real-estate-business) ## [9 Holiday Ideas: Ways new real estate agents can make the holidays pay off](https://blog.homesmart.com/9-ideas....9-ways-new-real-estate-agents-can-make-the-holidays-pay-off) New real estate agents are often warned that the holiday season is a dead time for their profession. Our reply to this prevailing theory: Bah humbug! The holidays may not bring the... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) December 04, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/9-ideas....9-ways-new-real-estate-agents-can-make-the-holidays-pay-off) [Social Media](https://blog.homesmart.com/topic/social-media) [Marketing](https://blog.homesmart.com/topic/marketing) ## [Connecting With Clients Through Video Marketing](https://blog.homesmart.com/connecting-with-clients-through-video-marketing) Video marketing is one of the hottest and fastest growing trends in social media today. Real estate is still a people-to-people business, but with more and more people doing parts ... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) October 04, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/connecting-with-clients-through-video-marketing) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [agents](https://blog.homesmart.com/topic/agents) [Marketing](https://blog.homesmart.com/topic/marketing) [Lead Generation](https://blog.homesmart.com/topic/lead-generation) [Podcast](https://blog.homesmart.com/topic/podcast) ## [Send a text. Make more money.](https://blog.homesmart.com/send-a-text-make-more-money) Did you know that reaching out to leads through text can help you bring in more business? Texting is an easier way for potential clients to communicate with you. Let’s be real… no ... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) August 30, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/send-a-text-make-more-money) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [agents](https://blog.homesmart.com/topic/agents) [Social Media](https://blog.homesmart.com/topic/social-media) [Marketing](https://blog.homesmart.com/topic/marketing) [Podcast](https://blog.homesmart.com/topic/podcast) ## [How To Create A Trustworthy Brand on Social Media](https://blog.homesmart.com/how-to-create-a-trustworthy-brand-on-social-media) Homebuyers and sellers -- looking for an agent they trust -- are taking to social media to do their research. They’re looking you up and finding your profiles, so you better have a... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) August 23, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/how-to-create-a-trustworthy-brand-on-social-media) [agents](https://blog.homesmart.com/topic/agents) [Training & Education](https://blog.homesmart.com/topic/training-education) ## [Time to "Up" Your Training Game](https://blog.homesmart.com/time-to-up-your-training-game) Brokers have the power to change their agent’s mentality from thinking like a REALTOR® to thinking like a business owner through hands-on training. A successful training program at... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) July 25, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/time-to-up-your-training-game) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [real estate industry](https://blog.homesmart.com/topic/real-estate-industry) [agents](https://blog.homesmart.com/topic/agents) [residential](https://blog.homesmart.com/topic/residential) ## [Your Safety and the Future of Big Data](https://blog.homesmart.com/your-safety-and-the-future-of-big-data) Personal safety is at the forefront of people's’ minds today-- especially real estate agents. The job of a residential real estate agent includes meeting with strangers, often alon... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) July 19, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/your-safety-and-the-future-of-big-data) [buyers](https://blog.homesmart.com/topic/buyers) [Buyers & Sellers](https://blog.homesmart.com/topic/buyers-sellers) [home buying](https://blog.homesmart.com/topic/home-buying) ## [Don't Sweat It... What Buyers Need to Consider in a Hot Market](https://blog.homesmart.com/dont-sweat-it...-what-buyers-need-to-consider-in-a-hot-market) Summer is a prime time for homebuyers to set sights on a new home, as children are between school years and families of both buyers and sellers have the time to make a move. Becaus... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) July 12, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/dont-sweat-it...-what-buyers-need-to-consider-in-a-hot-market) [listing](https://blog.homesmart.com/topic/listing) [real estate industry](https://blog.homesmart.com/topic/real-estate-industry) [Buyers & Sellers](https://blog.homesmart.com/topic/buyers-sellers) [home selling](https://blog.homesmart.com/topic/home-selling) ## [What Sellers Need to Consider in a Hot Market](https://blog.homesmart.com/what-sellers-need-to-consider-in-a-hot-market) Depending on the market, there are many factors that play into the best time of year to sell a home. But nationally, summer is the time to do it. During the summer months we’ve got... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) June 26, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/what-sellers-need-to-consider-in-a-hot-market) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [trends](https://blog.homesmart.com/topic/trends) [Social Media](https://blog.homesmart.com/topic/social-media) ## [10 Convincing Stats That Will Have You Using Video In Your Marketing](https://blog.homesmart.com/10-convincing-stats-that-will-have-you-using-video-in-your-marketing) Video is quickly becoming one of the most important marketing tools for business owners to use, real estate agents included. To ensure you don’t fall behind the trend, we have comp... [By Tori Sokol on](https://blog.homesmart.com/author/tori-sokol) June 05, 2018 [![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 Comments](https://blog.homesmart.com/10-convincing-stats-that-will-have-you-using-video-in-your-marketing) - [![prev](https://blog.homesmart.com/hubfs/homesmart_blog_2020/prev-arrow.png)](https://blog.homesmart.com/author/tori-sokol/page/0) - [![next](https://blog.homesmart.com/hubfs/homesmart_blog_2020/next-arrow.png)](https://blog.homesmart.com/author/tori-sokol/page/2) - - - - ### Popular Tags - [real estate business (56)](https://blog.homesmart.com/tag/real-estate-business) - [Industry Perspectives (55)](https://blog.homesmart.com/tag/industry-perspectives) - [Real Estate (50)](https://blog.homesmart.com/tag/real-estate) - [real estate industry (46)](https://blog.homesmart.com/tag/real-estate-industry) - [real estate agent (43)](https://blog.homesmart.com/tag/real-estate-agent) ![Watch Now](https://blog.homesmart.com/hubfs/homesmart_blog_2020/__ads.png "Watch Now") ### Trending Posts [100% Commission: Breaking Down the Benefits](https://blog.homesmart.com/100-commission-breaking-down-the-benefits) Mar 07, 2023 [Real Estate](https://blog.homesmart.com/topic/real-estate) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [Buyers & Sellers](https://blog.homesmart.com/topic/buyers-sellers) [Holding an Open House](https://blog.homesmart.com/topic/holding-an-open-house) [The Yummy Guide to Open House Refreshments](https://blog.homesmart.com/the-yummy-guide-to-open-house-refreshments) Jun 18, 2019 [real estate industry](https://blog.homesmart.com/topic/real-estate-industry) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [5 Tips for Staging Successful Broker Tours](https://blog.homesmart.com/5-tips-for-staging-successful-broker-tours) Jan 03, 2019 ## Join Our Newsletter Join with your email address to receive weekly updates! ### Subscribe Here! ![HomeSmart](https://blog.homesmart.com/hubfs/homesmart_blog_2020/homesmart-white-logo.png "HomeSmart") Whether it’s your first time buying a home or your tenth, put one of the biggest investments of your life in the hands of a professional #### Contact Us HomeSmart Corporate: 602.230.7600 8388 E Hartford Dr, Ste 100 | Scottsdale, AZ 85255 - - #### Quick Contact ##### FILL OUT THE FORM EBLOW - [Home](https://homesmart.com/) - [About Us](https://homesmart.com/about-us/) - [Buyers](https://homesmart.com/buyers/) - [Sellers](https://homesmart.com/sellers/) - [Find A Home](https://homesmart.com/homesearch/) - [Find An Agent](https://homesmart.com/real-estate-agents) - [Find An Office](https://homesmart.com/real-estate-offices) Copyright HomeSmart International 2020 - All Rights Reserved - [Accessibility](https://homesmart.com/accessibility/) - [Terms & Conditions](https://homesmart.com/privacy-policy/)