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Tips for Giving Your Real Estate Business a Good Spring Cleaning

With springtime upon us, now is the time to not just do some spring cleaning in your home, but also in your business. As our businesses are slowing down and we are experiencing unexpected free time due to the COVID-19 pandemic, you can use these extra minutes or hours to your advantage by getting your real estate business organized and ready for when business is booming once again. 

Organize your computer. Nothing causes more of a headache than a computer that is cluttered with emails, files and paperwork. Set aside some dedicated time to delete old emails, rearrange your desktop, and come up with an organization system for your computer. This will help you stay focused and organized and keep your business running much more smoothly.  If organizing your computer feels too intimidating, you can always hire a professional to give you a hand. 

Check in with your clients. Keeping up relationships with your former clients is vital to your real estate business, as it builds long-term connections and creates an opportunity for positive word-of-mouth referrals. Put together a list of your clients and their contact information, then send them an email or give them a phone call to check in. Make sure they are staying safe and healthy, and remind them that you are always available if they need anything professionally or personally. 

Polish up your social media and website. Having a strong online presence is important for increasing your credibility and reach as a real estate professional. Set aside some time to carefully review your website, social media pages and any other online platforms you have a presence on and clean up any typos and grammatical errors or update outdated information. These may seem like small changes, but they will go a long way for your personal brand image. 

Reevaluate your long-term business goals. When you’re caught up in the everyday hustle and chaos of your business, it can be easy to get so focused on day-to-day operations that you forget to keep track of what your long term goals are. Now is the perfect time to take a look at your business plan and revisit what your goals and plans are for the future. Whether you find that you are still on track with your aspirations or that many of your plans have changed, it is important to periodically reevaluate these goals so that you and your business are staying on the right track. 

Clean out your office. While it is important to “clean” your business up by reevaluating goals and organizing computer files, don’t underestimate the power of a literal spring cleaning! A cluttered workspace can distract you and hurt your productivity, so set aside an afternoon to turn on some energetic music and give your home or work office a good cleaning! 

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