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Making a Connection: How to Engage Potential and Previous Clients

A silver lining coming out of the pandemic is that technology has not only made it possible to stay engaged with each other but also presented more opportunities to connect with potential and current clients.

From social media and video conferencing to on-the-go solutions like direct messaging, live chats and text, connecting with potential or previous clients has never been easier. But with so many avenues to do so, it’s essential to hone in on a few to make your business efforts more effective and straightforward.

Here are some ways in which you can connect with clients more effectively as a real estate agent.

Dusting Off a Classic: Phone Calls

That computer in your hand that plays Disney+ and Spotify playlists also allows you to talk to people via audio. Yes, actually calling clients is still a direct and surefire way to connect and move a sale along.

You should never fall out of the habit of making check-in calls. It’s a way you can be personable and helpful while cutting down on wasted time waiting to get a text or an email. Phone calling allows you to gain a meaningful relationship with clients, get direct feedback, and answer questions and concerns within seconds.

Become a Social Media Wiz

Beyond posting selfies and pictures of dog paws, social media can actually be a lucrative option for connecting with clients. By providing information of listings and sharing posts about happy clients, you can create a personal brand as well as open the doors to possible clients reaching out to you.

Social media accounts like Facebook, Instagram, LinkedIn and TikTok can help market your listings while serving as sources of information for the general public. At its most basic, social media is a great way to interact with the community around you through hosting Q&A’s to propping up properties by showcasing their assets through photos and videos.

Tools at Your Disposal:

A great tool to help you stay in touch with clients is a customer relationship management solution. A CRM will help organize and manage your contacts and can automate portions of your communications. You can set notifications to alert you when you need to contact certain clients, send out gifts, plan a client appreciation event, or make any other touch points.

Another effective tool for bringing clients closer to your business and keeping them engaged is to work with app-based programs like HomeSmart Client. The HomeSmart Client app gives homebuyers and sellers a comprehensive home search experience and full transparency in their transaction process.

While agents can schedule home tours and provide the best driving routes for a day of showings on their end in their RealSmart Agent app, their clients can upload images and take audio and text notes at each property in their HomeSmart Client app–not to mention, they can communicate with their agent and even complete their paperwork from their smartphone.

At the end of the day, being an effective and personable real estate agent is all about connecting with clients in a meaningful and genuine way. Doing so brings you consistently closer to their needs and future business opportunities.

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