While the COVID-19 pandemic is undoubtedly a serious situation facing our world right now, it is giving people some much-needed time to work on themselves, their hobbies and their businesses. While transactions may have slowed or deals may have been put on hold, now is the perfect time to invest in yourself and your real estate business so that once a fresh start begins, you’ll be ready to hit the ground running.
At HomeSmart, our agents are our priority, so we’ve created a list of simple ways you can invest and feel empowered in your real estate career… even now.
1) Ramp Up Your Training
If you’ve been putting off your continuing education (CE) credentials, there’s no time like the present to take some courses! Worried about the lack of in-person classes? There are hundreds of high-quality CE courses online that will satisfy your requirements and make your life easier as you complete them in the comfort of your own home. As you’re choosing the classes you want to take, just be sure that you enroll in courses that are required for your license renewal. There are several classes that are not required to renew your license, but these can still be fun to explore once you’ve completed your requirements.
If you’re just looking to stay up-to-date on the real estate industry and sharpen your skills to become a better agent, try attending online webinars to give you a competitive edge. HomeSmart International’s business builder webinar series will equip you with the tools and knowledge you need to build a successful brand and business no matter where you are in your real estate journey. Industry experts speak on a variety of topics, from digital marketing to winning every listing, so there’s something for everyone to learn. If you need something you can listen to while cleaning up the house or getting ready in the morning, get some quick real estate tips by tuning into a podcast, like HomeSmart’s Real State Podcast.
2) Spruce Up Your Marketing
Now more than ever, it’s critical that you implement strong marketing techniques to boost your business during and after the pandemic. Even if the real estate market and consumer demand looks different right now, people will remember how you brand yourself during this time because thoughts of moving are at the top of mind for many.
First, think about how you want to be seen by your clients, especially now. Do you want to be known as the successful agent who makes tons of deals even in a turbulent market? Do you want to be thought of as the supportive agent with strong client relationships at the foundation of your business? Now is the perfect time to figure out who you want to be for your clients and use that to build your marketing plan. For example, let’s say you want to be known as a supportive, empathetic agent. This can drive something as small as the word choice in your messaging; an email to potential clients could say, “I’ll provide you with one-of-a-kind support to keep you feeling safe during this time.” You can also connect your purpose as an agent to new marketing ideas; if you want to help the community, you could host a virtual Q&A session about your market for the public to attend.
No matter how you want to brand yourself, don’t forget that how your marketing looks is just as important as what it says. HomeSmart agents have access to the Marketing Design Center, which helps them establish a professional brand presence with access to hundreds of templates to improve the look of their graphics. However you choose to present your marketing materials, make sure that they speak to the type of agent you want to be.
3) Show Your Clients That You Care
One of the best ways to invest in your real estate business is to invest in your clients. By making these times less stressful for your current clients, they’ll remember you, spread the word, and open the door to future business.
One way to serve your clients from the comfort of your home is to engage in virtual open houses and showings. Because many areas are not allowing in-person home tours, this is the perfect way to move your buyers and sellers forward in the process. Either you or your client can give a tour of the home, and all you’ll need to get started is a smartphone or virtual software like Zoom. It’s simple, effective and will keep both you and your clients in good spirits knowing that there are still possibilities to move even in wake of the pandemic.
Another way to support both past and current clients during this time is to simply remind them that you’re here for them. You can do something small, like sending all of your clients a thoughtful email or postcard showing them you care, or you can provide a little more to help out with the financial struggles that so many are faced with during this time. While physical gifts are always a nice gesture, to keep everyone’s safety in mind, it may be in your best interest to consider a virtual gift instead. For example, you could send your clients virtual gift cards to places that they’re shopping at more than usual, like Amazon or a grocery store. No matter what, you should focus more on supporting your clients during this time rather than simply trying to build your business. If your clients feel supported by you, the business will come naturally.