--- title: Technology Sucks, But It Doesn't Have To description: Technology Sucks, But It Doesn't Have To image: https://blog.homesmart.com/hubfs/Imported_Blog_Media/2016_RISMedia_HomeSmartCover_Reprint-1-214x300.jpg --- [![HomeSmart](https://blog.homesmart.com/hubfs/homesmart_blog_2020/homesmart-logo.png "HomeSmart")](https://homesmart.com/) - [Home](https://homesmart.com/) - [About Us](https://homesmart.com/about-us/) - [Buyers](https://homesmart.com/buyers/) - [Sellers](https://homesmart.com/sellers/) - [Blog](https://blog.homesmart.com/) - [Contact Us](https://homesmart.com/join-us/contact-us/) - [JOIN](https://join.homesmart.com/) [Real Estate](https://blog.homesmart.com/tag/real-estate) [HomeSmart](https://blog.homesmart.com/tag/homesmart) [Marketing & Technology](https://blog.homesmart.com/tag/marketing-technology) ## Technology Sucks, But It Doesn't Have To By [Tori Sokol](https://blog.homesmart.com/author/tori-sokol) on November 17, 2016 ![Tori Sokol](https://blog.homesmart.com/hubfs/tori.png)   In the October 2016 issue of [*Real Estate Magazine*](http://rismedia.com/), [HomeSmart](https://homesmart.com/) International was featured on the cover of the magazine in a tongue-in-cheek feature which talks about how HomeSmart International's technology suite differentiates the growing real estate franchisor from that of the competitive real estate landscape. The article takes an in depth approach at uncovering how the HomeSmart franchise offering is benefiting brokers nationwide by helping them streamline expenses, simplify processes and grow the brokerage bottom line. [Click here](http://rismedia.com/2016/10/09/technology-sucks-but-it-doesnt-have-to-homesmart-international-takes-integration-to-a-whole-new-level/?utm_source=newsletter&utm_medium=email&utm_campaign=eNews#close) or read below to see the full article. [![2016 Rismedia HomeSmart cover](https://blog.homesmart.com/hs-fs/hubfs/Imported_Blog_Media/2016_RISMedia_HomeSmartCover_Reprint-1-214x300.jpg?width=214&height=300&name=2016_RISMedia_HomeSmartCover_Reprint-1-214x300.jpg)](https://blog.homesmart.com/wp-content/uploads/sites/2/2016/11/2016_RISMedia_HomeSmartCover_Reprint.pdf) ## Related Posts [Real Estate](https://blog.homesmart.com/topic/real-estate) [Technology](https://blog.homesmart.com/topic/technology) ## [How Tech Tools Boost Transparency in Real Estate](https://blog.homesmart.com/how-tech-tools-boost-transparency-in-real-estate) In the world of real estate, transparency should be the norm. It should be expected and respected by... March 15, 2023 ![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 [Real Estate](https://blog.homesmart.com/topic/real-estate) [REALTOR](https://blog.homesmart.com/topic/realtor) [listing](https://blog.homesmart.com/topic/listing) [Social Media](https://blog.homesmart.com/topic/social-media) [Marketing](https://blog.homesmart.com/topic/marketing) ## [How to Market Your Listings Effectively in 2023](https://blog.homesmart.com/how-to-market-your-listings-effectively-in-2023) As a real estate pro, you know the role that marketing your listings plays in your overall success. ... February 10, 2023 ![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 - - - - ### Popular Tags - [real estate business (56)](https://blog.homesmart.com/tag/real-estate-business) - [Industry Perspectives (55)](https://blog.homesmart.com/tag/industry-perspectives) - [Real Estate (50)](https://blog.homesmart.com/tag/real-estate) - [real estate industry (46)](https://blog.homesmart.com/tag/real-estate-industry) - [real estate agent (43)](https://blog.homesmart.com/tag/real-estate-agent) ![Watch Now](https://blog.homesmart.com/hubfs/homesmart_blog_2020/__ads.png "Watch Now") ### Trending Posts [100% Commission: Breaking Down the Benefits](https://blog.homesmart.com/100-commission-breaking-down-the-benefits) Mar 07, 2023 [Real Estate](https://blog.homesmart.com/topic/real-estate) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [Buyers & Sellers](https://blog.homesmart.com/topic/buyers-sellers) [Holding an Open House](https://blog.homesmart.com/topic/holding-an-open-house) [The Yummy Guide to Open House Refreshments](https://blog.homesmart.com/the-yummy-guide-to-open-house-refreshments) Jun 18, 2019 [real estate industry](https://blog.homesmart.com/topic/real-estate-industry) [real estate business](https://blog.homesmart.com/topic/real-estate-business) [5 Tips for Staging Successful Broker Tours](https://blog.homesmart.com/5-tips-for-staging-successful-broker-tours) Jan 03, 2019 ## Join Our Newsletter Join with your email address to receive weekly updates! ### Subscribe Here! ![HomeSmart](https://blog.homesmart.com/hubfs/homesmart_blog_2020/homesmart-white-logo.png "HomeSmart") Whether it’s your first time buying a home or your tenth, put one of the biggest investments of your life in the hands of a professional #### Contact Us HomeSmart Corporate: 602.230.7600 8388 E Hartford Dr, Ste 100 | Scottsdale, AZ 85255 - - #### Quick Contact ##### FILL OUT THE FORM EBLOW - [Home](https://homesmart.com/) - [About Us](https://homesmart.com/about-us/) - [Buyers](https://homesmart.com/buyers/) - [Sellers](https://homesmart.com/sellers/) - [Find A Home](https://homesmart.com/homesearch/) - [Find An Agent](https://homesmart.com/real-estate-agents) - [Find An Office](https://homesmart.com/real-estate-offices) Copyright HomeSmart International 2020 - All Rights Reserved - [Accessibility](https://homesmart.com/accessibility/) - [Terms & Conditions](https://homesmart.com/privacy-policy/)