--- title: "Expand Your Brand: Converting Social Media into Cold Hard Cash" description: Social media helps turn leads to sales. A healthy approach to social media begins with concentrating your efforts on the important platforms you should be on. image: https://blog.homesmart.com/hubfs/Stock%20images/communication%20technology%20mobile%20phone%20high%20tech%20concept.%20Happy%20man%20using%20texting%20on%20smartphone%20social%20media%20application%20icons%20flying%20out%20of%20cellphone%20isolated%20grey%20wall%20background.%204g%20data%20plan.jpeg --- [![HomeSmart](https://blog.homesmart.com/hubfs/homesmart_blog_2020/homesmart-logo.png "HomeSmart")](https://homesmart.com/) - [Home](https://homesmart.com/) - [About Us](https://homesmart.com/about-us/) - [Buyers](https://homesmart.com/buyers/) - [Sellers](https://homesmart.com/sellers/) - [Blog](https://blog.homesmart.com/) - [Contact Us](https://homesmart.com/join-us/contact-us/) - [JOIN](https://join.homesmart.com/) [real estate agent](https://blog.homesmart.com/tag/real-estate-agent) [agents](https://blog.homesmart.com/tag/agents) [Social Media](https://blog.homesmart.com/tag/social-media) [conversion](https://blog.homesmart.com/tag/conversion) ## Expand Your Brand: Converting Social Media into Cold Hard Cash By [HomeSmart International Marketing Team](https://blog.homesmart.com/author/homesmart-international-marketing-team) on March 26, 2021 We all know that social media should fit into every agent’s overall marketing campaign, but how? A healthy approach to social media begins with concentrating your efforts on the 6 most important platforms you should be on, starting with these three: Google My Business - Nearly 90% of all searches happen on mobile devices - Map listing appears at top of search results - More than 50% result on “No Click” searches, making it more important than a website Facebook page - 60% of consumers visit your Facebook page before visiting your website - Increase your website traffic, conversions by 150% even before advertising YouTube - YouTube is the second most popular website after Google (Alexa) - Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia) - Over 1.9 billion people use YouTube. That’s about one-third of the internet (YouTube) Todd Sumney, Chief Industry Officer at HomeSmart, talks with social media expert Steve Haren of Homes.com to uncover tips on building audiences, ad campaigns and more. Check out this recorded [Business Builder webinar](https://youtu.be/zQD1Bt-Ru7Y) if you’re interested in learning more about social media and how it can help build your business and generate more leads for you. ## Related Posts [Real Estate](https://blog.homesmart.com/topic/real-estate) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [agents](https://blog.homesmart.com/topic/agents) [Training & Education](https://blog.homesmart.com/topic/training-education) [support](https://blog.homesmart.com/topic/support) ## [Leaning on Local Support](https://blog.homesmart.com/leaning-on-local-support) For an agent just starting your career or thinking about switching brokerages, it’s important to sel... December 09, 2022 ![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 [Real Estate](https://blog.homesmart.com/topic/real-estate) [real estate agent](https://blog.homesmart.com/topic/real-estate-agent) [agents](https://blog.homesmart.com/topic/agents) [Training & Education](https://blog.homesmart.com/topic/training-education) ## [How to Invest in Your Real Estate Career Right Now](https://blog.homesmart.com/how-to-invest-in-your-real-estate-career-right-now) As the market ebbs and flows, any time is really the perfect time to invest in yourself and your rea... 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