We all know that social media should fit into every agent’s overall marketing campaign, but how? A healthy approach to social media begins with concentrating your efforts on the 6 most important platforms you should be on, starting with these three:

Google My Business

• Nearly 90% of all searches happen on mobile devices

• Map listing appears at top of search results

• More than 50% result on “No Click” searches, making it more important than a website

Facebook page

• 60% of consumers visit your Facebook page before visiting your website

• Increase your website traffic, conversions by 150% even before advertising

YouTube

• YouTube is the second most popular website after Google (Alexa)

• Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia)

• Over 1.9 billion people use YouTube. That’s about one-third of the internet (YouTube)

Todd Sumney, Chief Industry Officer at HomeSmart, talks with social media expert Steve Haren of Homes.com to uncover tips on building audiences, ad campaigns and more. Check out this recorded Business Builder webinar if you’re interested in learning more about social media and how it can help build your business and generate more leads for you.