While email marketing is easy to do using Constant Contact, knowing best practices is essential to growing your business and your sphere of influence. Today's audience expects marketing that is relevant to their needs. In the same way you strive to find the right house for a buyer, you need to find the right message for the right reader. Utilizing segmentation, targeting and personalization, you can apply the data found in Constant Contact to match the marketing to the marketed.

An online marketing leader for over 25 years, we trust that Constant Contact can deliver results to help you win. In this episode of The Real State Podcast, HomeSmart Chief Industry Officer Todd Sumney talks to Miguel Montoya, Channel Enablement and Training Manager from Constant Contact, about:

• Why you should invest in email marketing

• The impact of mobile on readership

• The key strategies for growth

• How to utilize automation to save time and produce results

• How to leverage reporting to gain an advantage

• And much more!