Within the first seven seconds of meeting you, a seller will have a solid impression of who you are. While your listing appointments will hopefully last longer than seven seconds, these first few moments with a potential client can be enough to make or break your business.
The solution to making a positive first impression boils down to one idea: preparation. If you are well-prepared for your listing appointment, a seller will be much more likely to see you as trustworthy and experienced. However, many agents struggle to go into a listing appointment fully prepared because of how much information they have to present. Fortunately, we’ve created a checklist with the steps that you can take before walking through the doors to be ready to rock your listing appointment.
Use A Value-Packed Listing Presentation
First and foremost, you must focus on preparing a strong listing presentation because it’s usually the center of attention at a listing appointment. To make it substantial, do your homework on the potential listing and organize your presentation in a way that is easy to understand. HomeSmart International is passionate about this, which is why we created a master listing presentation filled with valuable information that you can use at all of your appointments. It spans 60 pages before the CMA and testimonials, can be customized to highlight your seller’s home and can be pre-printed or used electronically.
Present Yourself Well
While your listing presentation will make up the bulk of the appointment, sellers will also be influenced by how you present yourself. A solid listing presentation will give you credibility through what information it presents, but it’s equally important to focus on how you’re presenting the information to make a good impression. This comes from practicing what you say before going into the appointment and keeping a professional appearance.
Because there is so much that goes into getting ready for a listing appointment, HomeSmart International has created a checklist to help you prepare more effectively. This will take away your stress by breaking down the preparation process into specific, actionable steps that you can take before meeting your next seller. By following this checklist, you can be confident that you’ll make a good first impression and walk away with the listing.