By: HomeSmart Advantage Group Designated Broker Andy McDonald

Agents not only drive your business, but also represent it, so it’s important for your brokerage to keep them happy. I’ve spent 17 years in real estate, and over the last 4.5 years have locked in on what it takes to keep agents satisfied and working hard for you.


Efficient technology creates consistency for agents. Choose technology that manages the agent experience, allows for excellent customer service, supports brokers and agents and empowers them to take their business to the next level. End-to-end technology that is 100% integrated will allow your agents to work productively-- it should never be a distraction.

Technology should lead to a better service outcome.


Brokers serve agents and agents serve clients. High quality service needs to be the common thread throughout the entire process.

Transparency is key. Be open and honest with your agents and set any and all expectations up front.

Agents’ lives can be pretty stressful and the last thing I want to do is add unnecessary stress. As a broker, I’m here to help my agents run their business as effectively as possible with as little stress as possible and they appreciate that.

I mentioned in my RISMedia spotlight, that my agents are the best recruiters for the company. Always make yourself available to support them and they will mention that to their peers. They also appreciate that there are no false promises. Do your very best to live up to what we say we’re going to do.

Always remember, happy agents make for a successful brokerage.

Looking for a fresh perspective on how to grow your  brokerage? Contact Bryan Brooks at for a consultation.

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