real estate business Social Media

Why Social Media is Key to Growing Your Real Estate Business

By Hannah Westbrooks on May 17, 2018
Hannah Westbrooks

As a small business owner, it’s critical you are taking advantage of social media. From growth and promotion to engaging with current or potential clients, it couldn’t be more convenient or important to your business.

Here’s why a solid social presence is key to your growth:

It’s Free

There are few things you’ll encounter as an entrepreneur that allow you to both promote your business and interact with your target market for free but social is definitely one of them. Of course, you can pay for targeted ads to increase your reach, but you don’t have to.

Showcases Your Business & Your Personality

Each post you create not only showcases your expertise in the industry and local market, but it also shows your personality. Since real estate is such a personal and emotional business, showing who you are through your content is key in gaining trust before you even meet your next potential client.

Organic Lead Generation

Through frequent engagement with your followers and regularly connecting with your clients, you’ll organically grow your reach with similar users. Staying active in your market, such as leaving reviews on local relevant businesses or commenting on shared industry information, will help funnel in leads from sources other than just your page.

It’s Timely

Where other marketing efforts are typically planned out well in advance, social media can be immediate and done from anywhere. On-demand updates keeps your audience in the loop and gives them the feeling of transparency and authenticity. Not to mention the time it saves you!

These are just a few of the reasons you should up your online presence for business growth. However, with limited resources and a packed schedule, you need to spend your time on social media wisely and efficiently. Check out our social media eBook that teaches you how to manage your accounts in just 10 minutes a day!

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