--- title: Why Social Media is Key to Growing Your Real Estate Business description: As a small business owner, it’s critical you are taking advantage of social media. From growth and promotion to engaging with current or potential clients, it couldn’t be more convenient or important to your business. image: https://blog.homesmart.com/hubfs/GettyImages-824197322_WEB.jpg --- [![HomeSmart](https://blog.homesmart.com/hubfs/homesmart_blog_2020/homesmart-logo.png "HomeSmart")](https://homesmart.com/) - [Home](https://homesmart.com/) - [About Us](https://homesmart.com/about-us/) - [Buyers](https://homesmart.com/buyers/) - [Sellers](https://homesmart.com/sellers/) - [Blog](https://blog.homesmart.com/) - [Contact Us](https://homesmart.com/join-us/contact-us/) - [JOIN](https://join.homesmart.com/) [real estate business](https://blog.homesmart.com/tag/real-estate-business) [Social Media](https://blog.homesmart.com/tag/social-media) ## Why Social Media is Key to Growing Your Real Estate Business By [Hannah Westbrooks](https://blog.homesmart.com/author/hannah-westbrooks) on May 17, 2018 ![Hannah Westbrooks](https://blog.homesmart.com/hubfs/hannah-westbrooks.png) As a small business owner, it’s critical you are taking advantage of social media. From growth and promotion to engaging with current or potential clients, it couldn’t be more convenient or important to your business. Here’s why a solid social presence is key to your growth: **It’s Free** There are few things you’ll encounter as an entrepreneur that allow you to both promote your business and interact with your target market for free but social is definitely one of them. Of course, you can pay for targeted ads to increase your reach, but you don’t have to. **Showcases Your Business & Your Personality** Each post you create not only showcases your expertise in the industry and local market, but it also shows your personality. Since real estate is such a personal and emotional business, showing who you are through your content is key in gaining trust before you even meet your next potential client. **Organic Lead Generation** Through frequent engagement with your followers and regularly connecting with your clients, you’ll organically grow your reach with similar users. Staying active in your market, such as leaving reviews on local relevant businesses or commenting on shared industry information, will help funnel in leads from sources other than just your page. **It’s Timely** Where other marketing efforts are typically planned out well in advance, social media can be immediate and done from anywhere. On-demand updates keeps your audience in the loop and gives them the feeling of transparency and authenticity. Not to mention the time it saves you! These are just a few of the reasons you should up your online presence for business growth. However, with limited resources and a packed schedule, you need to spend your time on social media wisely and efficiently. Check out our social media eBook that teaches you how to manage your accounts in just 10 minutes a day! ## Related Posts [real estate business](https://blog.homesmart.com/topic/real-estate-business) [Social Media](https://blog.homesmart.com/topic/social-media) [networking](https://blog.homesmart.com/topic/networking) ## [Running an Efficient Real Estate Business](https://blog.homesmart.com/running-an-efficient-real-estate-business) Whether you’re looking to strike out on your own and set up your own real estate shop in 2023, or yo... January 04, 2023 ![](https://blog.homesmart.com/hubfs/homesmart_blog_2020/comment%20icon.png)  0 [real estate business](https://blog.homesmart.com/topic/real-estate-business) [Smart Tips](https://blog.homesmart.com/topic/smart-tips) ## [Start Planning for Success Right Now](https://blog.homesmart.com/start-planning-for-success-right-now) Now is the perfect time to seize opportunities for growth in the new year. And your roadmap to succe... 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