real estate business Social Media

Tips for Creating a Sustainable Social Media Presence

By Hannah Westbrooks on May 31, 2018
Hannah Westbrooks

Social media is constantly evolving and growing. Where it was once simply a platform for communicating with friends, it’s now a powerhouse for business growth. Frankly, if you’re not using social media to promote your business you’re going to get left in the dust.

As the tide turns and more and more millennials enter the home-buying market, it becomes even more imperative that you are not only present, but active and savvy in your social media accounts. These tips will help you get started on your social media journey or reassess and revamp your presence to make the biggest splash.

Master of One vs. Master of None

There are several social channels that you can easily create an account for in under a few minutes. But what’s the point of having an account on every channel if you’re not producing good content that drives business? It’s more important to start with one channel, maybe Facebook, and become comfortable and proficient in it before tackling another. Start your social presence strong and expand when you’re ready.

Keep It Professional

Create a specific account for your business where you can promote and engage with followers on a professional level. Show your personality through your captions and the type of content you share rather than frequent posts related to your personal life.

Consistency Is Key

Like all things in life, consistency in the type, frequency and tone of your posts is key to your success in social media. Consistently engaging with your followers or community is also important to your growth and thought leadership presence.

Quality Over Quantity

Sharing high-quality images and thought-out captions that are either informative, relevant or relatable are far more important than posting often. Of course, frequency of posts are vital to build followers and engagement, but if the content isn’t relevant, the posts just become noise.

Now that you understand how to create a sustainable social media presence for your business, it’s time to create a daily plan around it. Learn how to manage your social media in just 10 minutes a day through our free eBook!

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