real estate industry real estate business

How Real Estate Agents Can Keep Their Businesses Rolling Along During the Winter Months

Conventional real estate wisdom says winter is the worst season for agents. In theory, fewer people are selling their homes or looking to buy, even in regions where Jack Frost isn’...

real estate industry real estate business

5 Tips for Staging Successful Broker Tours

In a hot real estate market, just listing a home can lead to buyers and their agents rushing to learn more about the property. But for cooler markets, any boost you can get to succ...

January 03, 2019
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The Importance of Drafting a Real Estate Team Agreement

Real estate teams are becoming more popular, as evidenced by a recent survey from the National Association of Realtors. Great teams feature a collection of individuals bringing the...

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Why You Need a Business Plan for Your Real Estate Business

The secret to most successful businesses starts with a great idea, motivation and a business plan. But if you’re thinking about avoiding that often-dreaded third element, you may w...

December 18, 2018

What The Modern Agent Wants: HomeSmart Genesis

HomeSmart Genesis, the newest HomeSmart franchise in West Michigan, is the first true 100% model in Ottawa and Kent Counties. HomeSmart Genesis broker/owner Kase Knochenhauer broug...

December 13, 2018
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The Super 6 of HomeSmart Premier Realty

While there are many factors that determine the recipe for success of a real estate brokerage, leadership is a key ingredient. Most brokerages out there are lead by a single entrep...

December 12, 2018
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7 Expenses That New Real Estate Agents Must Consider

According to a National Association of Realtors (NAR) report, at least a quarter of agents spend between $500-$2,000 a year on technology. That number is impressive, but here’s the...

December 11, 2018
real estate industry real estate business

9 Holiday Ideas: Ways new real estate agents can make the holidays pay off

New real estate agents are often warned that the holiday season is a dead time for their profession. Our reply to this prevailing theory: Bah humbug! The holidays may not bring the...

December 04, 2018
real estate industry real estate business

Beyond Real Estate Commissions: How to Increase Your Income as a New Agent

New real estate agents face plenty of challenges in their first few years in the business. If they can overcome those challenges, a respectable salary awaits. According to data com...

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How to Use Social Media to Showcase Your Real Estate Client Testimonials

In the current and always evolving digital age, a social media presence and maximizing the power of online reviews aren’t just nice extra marketing strategies for real estate—they ...

November 27, 2018
real estate industry real estate business

The Number 1 Role You Need for a Successful Real Estate Team

As you look to grow your real estate team, knowing what roles will best benefit your business immediately and in the long term can be tricky.

November 15, 2018
real estate industry real estate business

7 Simple Ways to Improve Your Real Estate Social Media Posts

Real estate agents with an active social media presence aren’t shy. A study by HubSpot found that real estate businesses post an average of 19.21 posts per week, which was the high...

November 13, 2018